The focus is on developing and delivering a successful online PR marketing strategy for the school’s corporate identity with positive communications, supporting online content and a strong social media presence. It involves the school’s press, public relations and corporate events. Support is provided with new technologies and approaches for communicating to your local and national community with photography, videos, audio, a digital prospectus and powerful social media visual content – your positive narrative. Read more →
« December 2015 | Main | February 2016 »
January 2016
19 January 2016
10 January 2016
Framing an image is defining its meaning
Check out out this excellent blog with supporting videos exemplifying how frames may set the scene for a political discourse, developing psychological effects or a visual metaphor.This is a key area for development and success. By using framing an image thoughtfully, helps in defining its meaning. Check out and study this excellent online synopsis via No Film School: Read more →
54° North Journal Video Bibliothèque
Sailing
Key Pages
Spotlight Posts
-
Sailing Faroe IslandsEssential planning for a summer cruise north to the Faroe Islands includes looking at the tourists destinations and activities on arrival. An experienced crew will voyage from Kirkwall, Orkney to the Faroes and return via the Shetlands.
-
Vimeo Sailing Yachting Video AlbumCanna Harbour
-
Sail Scotland Kyle RheaKyle Rhea is a classic pilotage and great care must be taken due to strong tidal streams. Eight knots are the norm in this tidal gate. However, with good timing and seamanship skills, the Kyle Rhea is a must-do and terrific transit to complete. Even at neap tides, the currents and eddies buffet vessels as they transit this narrow passage between mainland Scotland and the Isle of Skye.
-
Davits a metaphor for lifeThe boat’s dinghy enhanced the trip by allowing the crew to have great fun to access and reach the most incredible places. Without the highly functional davits, it would be hard work launching and retrieving the tender. Simply, un-tie two lines to easily lower or raise. The process is stunningly quick compared to the labour-intensive alternatives. How do you waste your time and efforts by faffing around?
-
What is your compass bearingIn summary, I have used the metaphor of a compass, a compass bearing, and navigation regarding your direction of travel. The true story of Dawn Glory going aground on a moonless night in a remote loch could have been catastrophic. What do you use to guide, lead, and inform your life? What is your compass bearing?