Previous month:
February 2016
Next month:
April 2016






#dogs #doglovers #dogwalking #hounds #lurchers

Monty is a three year old Lurcher. Here he is enjoying the spring sunshine at Galgate, Lancashire. He comes from the Lancaster Dog Rescue Centre and now has new owners.

The best thing in the world for Monty is running in wide open spaces

Eddy Jackson | Shreditor | 54° North Video

Democracy Disability and Conservative Disarray

London - Demonstrations

Walking up Regent Street, during an eventful Saturday, I accidentally stumbled across a protest demonstration.

By chance, the day before, I had been researching Baudrillard's codes and the political economy of the sign.



Set against the background context of the prestigious shops, their brand advertising and sophisticated, high-value real estate, I was struck by the irony that history, democracy, and politics have failed the voting public. 

The nearby dilapidated TUC House and Maynard Keynes’s Camden home, are symbolic relics of the narrative, aspirations and values of a significant number of people in the country. They have been deleted from the agenda and policies of parliament and local councils.

How can a so-called democratic country neglect and ignore these views? A government elected on a mandate of only thirty-seven percent of voters in the national elections acts like an authoritarian, one-party dictator state.




The protesters' sign’s, symbols and slogans are unambiguous. They clearly express not only viewpoints but more importantly the harsh realities of existing with little to survive on.

These humanitarian values are contrary to what George Osborne, the Chancellor of Exchequer, presented in this week's budget. Higher tax ratepayers got a break and people with disabilities bore the brunt in reducing the nation’s budget deficit.

Ian Duncan Smith resigned at the shenanigans and the political posturing for the leadership of a divided Conservative Party. As per the well-rehearsed historical script, the Tories are going through their regular second term ritual of destroying their credibility. 

The Labour Party has now gone very quiet after its own lunatic leadership fiasco. Can they believe their luck? Instead of being out of power until 2025, a window of opportunity has now suddenly opened up and presented new opportunities.


 To be successful, socialists need to refresh and update their language and rhetoric. Like the demonstrator’s placards, they are past their sell-by date. The weakness is always in left-wing economics and cuckoo land fiscal policies. Ask anyone with an iota of intelligence. Marx was a great political theorist. The City of London has been successful in exploiting his concepts, but the Left is beached high and dry for not delivering a successful economy for voters to buy into. It does not help the people the protestors are advocating for. 

A political commentator in her recent column in The Times asked why demonstrators bothered. Nobody ever paid attention to their protest anyway. Could they not find new ways of getting their point across?

This view, the arrogance of the ruling conservative party and the media sharing this viewpoint, is the crux of how corrupt, obsolete and the pointlessness of a two-party, first past the post, antiquated parliamentary system. The home of democracy? What does that mean? The question to ask is who hold's power and how is it exerted? Think about it.

Today's political news about a resignation, disability benefits, and the London demonstration presents contradictions and highlights the nadir of a system that does not work for the majority of people.

I am setting out the scene on where I stand and my viewpoint. Very close to where I took these images, I went to the University of London and as part of my post-grad research focused on the American political philosopher, John Rawl's, ' Principle of Redress'. Whether applied to civil rights, the law, politics or special needs, it is an excellent and proven concept.

 I note that George Osborne has delivered a Herculean performance in saving the economic credibility of the country. The impact has created jobs and employment in the private sector. He has destroyed his astute reputation in his eight budget by hitting the weakest section in society. People receiving disability payments are the target whilst those earning hundreds of thousands of pounds get of with tax perks. This is why I am highlighting the political signs and symbols of today's activist. The advertising in Regent Street and the political signs are a reflection of Baudrillard's insights. New successful solutions and policies that bring communities together are required.


The Donald Trump's of the world and professional politicians need to up their game. We the electorate, the voters are tired of the misuse of the political system. Where have all the great leaders gone? 

Today we need great leaders that can reach out to all segments of society and work on behave of all communities, not George Osborne's champaign drinking business owners and elite friends.

Representation in politics needs to move towards proportional representation. A more inclusive society will help make democracy work. Anything else is a sham. Just go and observe your local council in a two-party council chamber. You will cringe with embarrassment.

Today’s demonstrators were representing those in greatest need. John Rawls and Ian Duncan Smith made strong cases for these people. There is much more to be done. 

For your information, I spotted this in the NYT:

Sunday Review


Calculate Your Economic Risk


What are the chances you will experience poverty in the near future?”


Eddy Jackson | Shreditor | 54° North Video

Four Very Concerned Citizens EU Referendum #VoteStay

Four-Citizens-EU-Referendum-#VoteStay from Eddy Jackson MBE on Vimeo.


Four contrasting voters voice their concerns. These are influenced by economic prosperity, jobs, and employment.

A common issue was the fear of losing out by not being part of Europe.

Each speaker delivers their articulate insights and makes a strong case for their decision.


Eddy Jackson | Shreditor | 54° North Video

Best Of Britannia North – Views on EU Referendum

The Old Post Office, Preston, convened the annual Best of Britannia (BOB) North Trade Show.

On the Press Day, exhibitors were asked about their views on European Union.

Here are two contrasting people sharing their views:


Joylan Farms At BOB Preston EU Referendum from Eddy Jackson MBE on Vimeo. from Lancashire specialize in producing milk as a high-value nutrient-rich food. They supply local shops, milk rounds, farm shops, hospitals, and schools.





UCLAN Textile’s Department has a great tradition of producing enterprising students with a wide range of talents. Here two students exhibit their exceptional work. An exit from the EU would be detrimental to opportunities and university education.


Eddy Jackson | Shreditor | 54° North Video

Dreaming On A Spring Day




Dreaming, walking the lurcher.

The sun's rays bouncing, glittering back of the water, creating sparkling patterns.

How to capture the beauty of the moment? Is it going to be dull realism or can I have license to be creative?

Creativity is like fresh air. It lets you have another way of seeing, thinking, understanding and communicating insights. 

Eddy Jackson | Shreditor | 54° North Video

Winning Business With Social Media Videos

 Here is an excellent summary of the ReelSEO site showing how independent research rated ROI for successful social media video marketing. 

Check out these great videos. You will learn a lot:

Winning Business With Social Media Videos 

I consider the key factor for success in business PR video marketing relates to:

Benefits  - Your Video marketing delivers and impacts on the bottom line as the above ROI research indicates with:

  1. Evergreen, cost-effective, content lasts forever.
  2. Video educates, informs, engages and inspires.
  3. Easily integrated with social media sharing across multiple channels.
  4. Your content is easily shared.
  5. It is mobile friendly.
  6. A video is where customers spend their time.
  7. Your content is easily measurable with analytics- only pay for results.
  8. Videos are about selling your story to win sales.
  9. It is only one click away from your call-to-action - ‘Buy’, Sign Up etc. 
  10. Your competitors are using video.
  11. Your video allows you to compete with the best online
  12. Video content from your business is easily searchable

Take time to review the research showing ROI on Winning Business With Social Media Videos via ReelSEO Video Marketing.

Eddy Jackson | Shreditor | 54° North Video

The Importance Of A Creative Brief


Here is an excellent and authoritative feature. Whatever your background, check out this video. It shows the importance of clarity, articulation for excellent communications and simplicity in a creative brief. 



Eddy Jackson | Shreditor | 54° North Video