How can you effectively communicate with audiences?
What do audiences demand from you?
Unless you reach out, engage, and have empathy, how can you effectively communicate with audiences?
Here are some tips for presenting successful and authoritative media.
By understanding your audience's attitudes, values, ideas, and behaviours, you will uncover a pathway for positive engagement.
Brainstorming, charting, and mapping out critical features helps establish your audiences or viewers characteristics.
Try creating a Venn diagram with five overlaying rings.
- What are the viewers:
- What is essential to hook and engage onlookers?
- Are there hurdles and obstacles to the audience's understanding?
- Do viewers have a positive and productive experience?
- Why are these people, the audience, or viewers here?
Now review your Venn Diagram to analyse their psyche, personality, and personas.
What do they want?
Do they gain anything?
Do they have a positive experience?
Is your presentation, media, or speech in tune with the needs of your audience?
Think about the power of social and emotional intelligence. Appreciation, understanding, and sensitivity can unlock the key to success.
Try it now.
p.s. Check out the work of Daniel Golman's work on social intelligence. It works!
Appreciation, understanding, and sensitivity can unlock the key to success
Eddy Jackson | Editor | Communication UK Digital Learning Services