Eddy Jackson MBE | Media Bot Maven

The book and rise of digital media - Books versus ebooks - What is the future?

What role and function has Apple’s iPhone played in a world where digital technology reigns supreme? Has the printed book has proven its resilience in the face of the digital era? Once thought to be on the brink of extinction due to the rise of e-books and e-readers, traditional books have not only survived but also found new ways to flourish alongside their digital counterparts.

The battle of printed Books vs. E-Books has been fierce, with printed book sales experiencing a decline as digital media continues to soar. However, this decline rate is slowing down, suggesting that printed books are finding their footing in the new landscape. E-reader sales, once booming, have plateaued in recent years, with major players like Amazon's Kindle and Barnes & Noble's Nook facing challenges. Despite the allure of e-books, print books still dominate the market in the UK, with significant amounts spent on them compared to e-books. Additionally, genre preferences play a role, with adult fiction favouring e-books while cookery and religious books thrive in print.

The printed book showcases its resilience through the book’s many Lives. Unlike e-books, printed books can circulate actively, being loaned, gifted, or sold second-hand, allowing them to have multiple lives. With its craftsmanship, bindings, and illustrations, the tangible pleasure of holding a physical book in hand evokes sensorial pleasure, memories, and nostalgia that digital copies cannot replicate. Even when battered or recycled, the paper itself retains value, extending the life of the book.

Digital media and online conversations using mobile technologies have also played a role in preserving the printed book's relevance. Innovations like personalised books create a bridge between physical and digital realms, providing unique experiences for readers. Furthermore, digital conversations, such as reviews, blogs, and social media discussions, bring books to life collaboratively, enriching the reading experience and keeping them a part of cultural discourse. My iPhone 15 Pro Max has worked overtime on this agenda.

In conclusion, while digital media has undoubtedly transformed the way we consume content, the printed book stands as a testament to endurance. Its materiality, ability to circulate and evoke memories, and capability to adapt to new technologies ensure that it remains a cherished part of our cultural heritage. The printed book has weathered the storm of the digital era and emerged stronger, proving that it is here to stay.